The specifics of advertorial pieces disclosure: presidential election campaign in Ukraine 2019.
Keywords:
«jeansa», presidential elections in Ukraine 2019, manipulations, mentions ratingAbstract
To define advertorial pieces (so called “jeansa”) one should analyze the professional standards’ violation, the features of “product placement”, promotion, and specially focused attention to positive/negative aspects of an object. The article offers a new approach that would allow us to locate a more long-lasting “jeansa” by analyzing the frequency and periodicity of mentioning a candidate’s name in the titles of the leading media.References
Газін А. Церква свідків Медведчука. URL : http://texty.org.ua/d/medvedchuk/.
Кабачій Р. Як розпізнати джинсу? URL : https://www.prostir.ua/?kb=yak-rozpiznatydzhynsu.
МЕДИАГИГИЕНА. Первый материал LIGA.net о том, как отличить новостные медиа от сомнительных ресурсов. URL : http://project.liga.net/projects/mediagigiena/.
Методологія моніторингу матеріалів з ознаками замовлення (джинси). URL : http://imi.org.ua/monitorings/metodologiya-monitoringu-materialiv-z-oznakami-zamovlennyadjinsi/.
Этические нормы газеты «Вашингтон пост». URL : http://www.mediasprut.ru/ info/pravo/moral.shtml
Editorial guidelines: Editorial justification. URL : https://www.bbc.co.uk/ editorialguidelines/guidelines/using-the-guidelines/editorial-justification
Steblyna N. Marketplace of ideas or headlines to the highest bidder? Political coverage in Ukraine’s most popular newspaper. URL : https://ukrainianstudies.ca/2019/04/02/marketplace-of-ideas-or-headlines-to-the-highest-bidder-politicalcoverage-in-ukraines-most-popular-newspaper/
Tsetsura K., Kruckeberg D. Transparency, Public Relations and the Mass Media: Combating the Hidden Influences in News Coverage Worldwide. Routledge, 2017.
